Stand Out Or You’re Out

How to Differentiate Yourself to Get the Sale

Stand Out Or You’re Out

When you’re in the business of selling, what can you do to differentiate yourself when so many other sellers offer similar products and services? Yet, in most cases, it’s your differentiation, which will result in greater customer acquisition, retention, and ultimately increased sales.  It’s tempting to think that you either don’t have competition or already know and communicate what differentiates you.

You’re proud, and you let your potential buyers and customers know your differentiating factors – that you’re honest, you have the best product, and offer the best service. However, how can they choose you over other sellers when your competition believes and says the exact same thing, resulting in everyone sounding alike?

You don’t have to stop communicating your differentiating factors. The only thing you need to do is change what you’re saying to give your prospects clarity on which products to purchase and whom to purchase them from.

You need a way to determine what makes you stand OUT so that you’re not OUT. Which means you need a Stand Out Formula.

Stand Out Or You’re Out: How to Differentiate Yourself to Get the Sale

You really need the Stand Out Formula for your differentiating factors. What’s that? It’s a tool I put together that will help you not only determine what makes you stand OUT but also what to do with the differentiating factors beyond the conversations once you identify them.

It will help you address many of the questions you might be wondering about, like:

  • I know I’m not like other sellers. I’m different, and I’m better.  But how do I know exactly what I should say so that I don’t sound like everyone else? How do I explain how I’m different to the potential buyers?
  • How can I determine the most important differentiating factors when I communicate with them? Should I be talking about what differentiates me as a seller or my product or service?
  • How can I articulate my message to resonate with the prospect’s emotions while differentiating me from other sellers?