Earlier this month, I introduced you to my friend Joel. Joel finally achieved his dream of owning his own business and becoming an entrepreneur (click here to read prior episodes).
Joel started his week setting goals for the new month, contacting people he met the prior month, and he was looking forward to making new connections through upcoming virtual meetings.
By applying the tips Joel learned last week, he was able to make more meaningful connections. People wanted to talk to him and learn about him and his services.
However, as Joel recalled his conversations with potential clients, he realized that he struggled to communicate beyond the usual ‘why’ he was different from others in his industry effectively.
Yes, he was honest and passionate about his business; yes, he was helping his clients; yes, he was attentive to their needs and had great customer service skills and attitude. As Joel was listening to other salespeople, he noticed that everyone had the same message, regardless of their industry.
And that’s when Joel realized that saying, “I’m just better,” was not good enough.
Joel wanted to differentiate himself and stand out from his competitors. Yet, how can he, when he didn’t know how to identify his differentiating points. His boat looked just like everyone else’s.
As Joel was falling asleep, he realized that the real problem was not what he was saying to his potential clients. It’s that his competitors said the exact same things to the same potential clients. If the message was the same, why should anyone pick him over others?
So Joel decided that he needed help with this daunting task, and he planned to call… as you can imagine, me.
Stay tuned for my conversation with Joel. It will be the topic of next week’s email.
Cheer with me for Joel!
Stay tuned for the next week’s edition of “Journey with Joel.”
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